April 16, 2021
Social Responsibility
The Many Virtues of the Heart of Mine Foundation
As we mentioned in previous newsletters, the Heart of Mine Foundation, the caritative initiative of GoldFinX created to accelerate GoldFinX’s sustainability and social benefit objectives, has been established and is now operational. The main goal of Phase I is the continuous development of Heart of Mine Foundation’s Mercury Eradication Program, which is focused on the elimination of the toxic use of mercury by utilizing a two-prong approach:
- Raising awareness and monitoring the progression of mercury via human blood tests inside the mining communities around Yamoussoukro
- Providing a unique GoldFinX Lab-Separator mobile container unit close to the village of artisanal miners to separate the gold flakes as an alternative to using dangerous toxic heavy metals
The innovative program is now attracting the attention of such big names as the United Nations because its divisions (GEF, Planet Gold, etc.) have a very similar emphasis on removing mercury from these artisanal gold miners’ environment.
There is a reason we keep mentioning Heart of Mine Foundation in this newsletter. This noble initiative brings direct support and acknowledgment to the GoldFinX business model. It is now bringing us closer to having our Green Gold status being recognized by a large segment of the gold buying industries (the high-end luxury Jewelry Association and Hi-Tech).
Life After COVID: GoldFinX anticipates that the government interventions and vaccine rollouts will ease the pandemic restrictions and travel limitations in the next few months. This should allow us to start expanding geographically by the end of the year, after having properly established and expanded the Ivory Coast operations.
Where to Next?: The current relationship with the United Nations might impact which countries will be part of our future expansion plans. They have a series of priority countries related to the eradication of Mercury agenda (Ghana, Burkina, Mali: all countries surrounding the borders of the Ivory Coast). Instead of our current portfolio of identified and curated mines in South America and Canada, we might be steered in this new direction. The support of the UN in those new countries could be a significant game-changer for GoldFinX.
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